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Skin care and sun safety is as important in winter as it is in summer. You can still get a sunburn on an overcast day because 80% of the sun's UV rays can pass through the clouds. UV rays are invisible and UVB rays are the primary cause of sun burning, premature aging of the skin, and the development of skin cancer.
If you are planning on hitting the slopes for some skiing or snowboarding, it is even more important to cover up and wear sunscreen because snow acts like a mirror and bounces UV rays up towards your face.
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Source: University of Utah Health Care